Features

We celebrate Women in Business with Yorkshire Women’s Life’s very own Inspirational Businesswomen feature.

Leadership: Creating an authentic brand.

Zamiha Desai MBE emphasises the importance of authenticity in branding. She notes that consumers are drawn to brands with genuine stories and suggests strategies such as transparency and customer engagement to build trust. By focusing on authentic narratives, entrepreneurs can create meaningful connections that foster loyalty and confidence in their brands.

Be inspired by our fabulous Winter fashion, which is straight from the high street.